🌎 10 Memes That Describe Crypto in LatAm

Real problems. Real solutions. Real data. This is Frontera.

Your weekly dose of data-driven crypto insights from the Latin American frontier. From Buenos Aires to Monterrey, we cover it all: the numbers, the projects, the people.

If you’re building, investing, or scaling in LatAm, this is where you start.

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And don't miss this week's guest podcast with Raj, CEO of Portal, where we talk stablecoins, infra, and why the next wave of fintechs won't be built in San Francisco.

This Edition is Presented by Bitso’s Stablecoin Conference

Frontera is an official media partner of Bitso’s Stablecoin Conference 2025.

We’ll be on the ground in Mexico City this August 27–28, covering the builders, the breakthroughs, and ideas reshaping LatAm’s financial future.

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🌎 10 Memes That Describe Crypto in LatAm

In a region where dollarization meets decentralization, and where crypto adoption is driven as much by necessity as by innovation, memes have become a mirror. 

They reflect what it feels like to build, invest, and survive in Latin America’s chaotic, promising, and deeply human crypto scene.

At Frontera, we usually analyze the macro trends, the policy shifts, and the market data shaping crypto in LatAm. But this week, we’re trying something different (don’t tell my boss).

Here are 10 memes that describe crypto in LatAm better than a thousand reports:

🐸 Memecoins vs. Stablecoins

Middle curve memecoin maxis gamble on vibes. Chad stablecoin users hedge inflation, send money home through blockchain-based rails, and earn real yield through tokenized treasuries.

Bitso processes 10% of the $64.7B in U.S.-Mexico remittances via stablecoins, cutting costs and settling in seconds. In Argentina, 72% of new crypto purchases are USDT or USDC. 

In Latin America, crypto isn’t speculation, it’s how people move money, store value, and access the financial services that traditional systems fail to provide today.

🤷 Altcoins, Memecoins, or Stablecoins?

At the end of the day, it's not a competition. While Crypto Twitter fights for attention talking about the hottest narratives or the newest memecoin launchpads (looking at you LAUNCHCOIN and BOOP), stablecoins quietly win where it matters.

In Latin America, they power remittances, protect savings from inflation, and unlock digital dollars for millions. 

And every day their market cap breaks a new ATH, now sitting at $242.5B.

🛣️ Which Way, Western Man?

Which way, western man? 

On the right: Alon’s Pump.Fun Mansion of Doom and certain financial ruin. 

On the left: Stablecoins. That's it. Programmable, dollar-backed, digital currencies that actually solve all of your problems. 

Choose wisely.

👨‍🎤 The Onboarding Mullet

This is the Inversion Capital onboarding mullet: dollars in the front, crypto in the back. 

Crypto won't reach a billion users through speculation. They'll get there through need, without even knowing. 

That's the thesis behind Santiago Roel's Inversion, a venture built to acquire real-world businesses with high-frequency users and embed crypto into the infrastructure they already rely on.

If you want to know why he might onboard the entire planet, read this.

🦁 The Lion and the Small Dog

If you know the original meme of the lion and the small dog, you know I'd get fired if I post it. But this one works too.

The big players get it. They understand the importance of stablecoins in emerging markets. Look at Bitso, they just launched The Push, the world's first startup accelerator focused exclusively on stablecoin innovation.

The future is onchain.